Testing the Web Waters

Launch your site then figure out what works for you.

Opinions expressed by Entrepreneur contributors are their own.

I've always felt the best thing about building a Web site isthe flexibility of the Web, which allows you to experiment as yougo to see what works best. I'm not the only one who subscribesto that philosophy.

"Use the 'launch, listen and learn' method.It's more important to get the Web site launched with somefunctionality and listen to user feedback [than to launch a perfectsite from the beginning],"says Glen Lipka, CEO of KokoInteractive, an Internet developer that providesbusiness-to-business solutions for companies seeking to doe-business. "It's a myth that users won't come back ifthey didn't like the first introduction," Lipkin adds."Launch early and make your users part of the feedbackprocess; they are the perfect focus group."

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

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