Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

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8 Traits of Successful Franchisees

Thinking about buying a franchise? It's not for everyone. Columnist Jeff Elgin says these personality types are most likely to succeed.

Successful in Pizza? How About Oil Changes

These days, franchisees looking to expand are trying their luck with other brands. Here are three tips for those who want to diversify.

The Danger of Being Franchisee No. 1

Sure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.

Help! My Franchise Is Failing

If your business hits a rough patch, you should be able to turn to your franchisor for assistance. Here's what you can expect to receive.

Friendly's Bankruptcy: A Lesson for Any Franchisee

Our franchise columnist looks at what happens to any franchise operator when a parent company files for bankruptcy protection.

Beware of 'Song Birds' When Doing Homework on a Franchise

Some franchisers will try to steer prospects to franchisees who will only sing their praises. Follow these five steps to make sure your research yields a more accurate picture of how a system is faring.

How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.

Will Dunkin' Go the Way of Burger King or McDonald's?

Our franchise columnist looks how a change in the ownership structure can impact franchisees

Five Questions to Ask Franchisees Before You Become One

When researching a franchise purchase, don't overlook your best source of information: current and former franchisees.

Three Franchise Trends to Watch in 2011

A forecast suggests good news may be ahead for the industry.

Which Is Better: A Job or a Franchise?

When jobs are scarce, franchise ownership can seem appealing, but prospective franchisees should weigh the pros and cons.

How Risky is That Franchise?

5 simple tests to determine whether a franchise opportunity is too risky for you

4 Key Questions for Prospective Franchisees

What to ask when you're researching a franchise opportunity--and how to get the answers

Should 'Franchisee' Be Your Next Job Title?

If you're looking for work in this market, buying a franchise might be a better option.

Finance Your Franchise With Retirement Funds

If you're having trouble getting franchise financing from the traditional sources, consider this alternative.

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