Maggie Ginsberg

Maggie Ginsberg

Contributing writer

Maggie Ginsberg is an award-winning writer and regular contributor to regional and national magazines for 15 years. She's based in the Midwest and writes a monthly column on entrepreneurship and innovation for Madison Magazine. 

http://www.MaggieGinsberg.com

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Latest

How Taco Bell Became the Top Franchise in the World

The brand's secret hot sauce is letting its franchisees take risks that lead to innovation. That willingness to entertain big ideas has won the company the #1 spot on our Franchise 500 ranking for the second year in a row.

These "French Tacos" Were a Sensation In Europe, But Flopped in the U.S. What Went Wrong?

The French franchise O'Tacos is rapidly expanding across Europe, but failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?

How Taco Bell Became 2020's Top Franchise

Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list.

#1 on the Franchise 500: Even Without the 'Donuts', Dunkin' Takes the Cake

The #1 company on our Franchise 500 list has expanded what it's known for -- and grown its customer base.

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