Mark Siebert

Mark Siebert

Entrepreneur Leadership Network VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

http://www.ifranchisegroup.com

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Books

Franchise Your Business

The ultimate how-to guide to employing the greatest growth strategy for your business --franchising.

Latest

Should You Franchise Your Business?

If you want to expand but lack the money, the people and the time, it may be time to think about franchising.

This Is When Your Franchise Needs to Outsource Vendors, and How to Find Them

There comes a time when all franchisors need to outsource certain functions. We're here to help.

Beware of This Type of Entrepreneur When Franchising

In franchise sales, finding candidates with entrepreneurial spirit is desirable, but beware of the entrepreneur who wants to break all the rules.

5 Ways to Win the Post-Pandemic Franchise Buyer

A larger and more motivated pool of franchise candidates requires franchisors to evaluate their sales practices.

How to Maximize Franchise-Sales Earnings in a Post-Pandemic World

Financial performance representations can be a valuable tool in the process, but there are other tested strategies.

Perfection Not Required

While businesses must constantly evolve, the pursuit of perfection is the enemy of progress.

Why the Franchise Industry Will Boom in 2021

After months of forced closures and record-high unemployment, the U.S. is ready for an economic recovery - and the franchise industry is uniquely positioned to lead the charge.

Election Results Frame Positive Future For Franchising

Franchise companies and those looking to franchise can be optimistic.

What Restaurant Franchising Will Look Like in 2021

Three areas for restaurants to focus on right now to be prepared.

What Will Franchising Look Like After the Recession?

A franchise resurgence is on its way ... will you be ready?

Why These 3 Advisors Paid to Say 'No' Are Your Best Allies When Buying a Franchise

Talk to these three people -- who are more likely to tell you 'no' -- before handing over your hard-earned cash for a franchise business.

23 Questions to Ask a Franchisor When You Meet Face to Face

Navigate 'discovery day' with this list of questions that will make sure you learn all the essential information you need before you shake hands.

How to Vet Franchisors and Predict Your ROI on a Franchise Business

If you pay peanuts, you may get monkeys. Learn where to dig and why so you can outweigh costs with benefits and find the best franchise opportunity for you

Smart Tips for Successfully Navigating the Initial Franchisor-Franchisee Interview

Once you have a few franchises in mind, you'll be talking to a franchise rep from each company. Here's the skinny on how that phone call should go.

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