
Rick Grossmann
Entrepreneur Leadership Network VIP
Franchise Bible Author, Speaker and Coach
Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.
Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.
Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021. He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.
He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.
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Books
Franchise Bible Ninth Edition
The Insider's Guide to Buying a Franchise or Franchising Your Business
Latest
How to Stop Getting Ghosted By Sales Prospects
If you think your sale is in the bag, and then your prospect goes dark, you may need to check your process.
How Health and Fitness Franchises Will Flex Their Business Muscle in 2022
It's definitely a category to keep an eye on in the months ahead.
Children's-Education Franchises Are Going Hi-Tech
New technologies have created innovative ways to teach and communicate with customers.
The Marketing Challenges of Finding New Franchises
Many young brands make the mistake of taking the approach that more is better.
The Franchisor's 10 Commandments
Apply the following to make your franchise organization thrive.
Franchising Your Business, Part 2: Building Your Franchise
You've made the commitment. Now pave the road to success.
The 10 Commandments of Franchise Ownership
Take advantage of all of the opportunities that are available to you.
Franchising Your Business, Part 1: Making the Decision to Franchise
A bird's-eye view into what it really takes to become a franchisor.
How Franchises Can (and Should) Attract Millennial and Gen Z Franchisees
Young franchisees keep brands relevant with millennial and Gen Z customers, and with decades of career growth ahead of them, they can help bring long-term growth and continuity to franchise companies. So why don't we spend more time courting them?
How to Scale Your Training with Video and Learning Management Systems
Delivering the same content to every new employee increases efficiency, quality and safety.
Fight for Your Franchise Challenge, Week 12: Become a Stronger Leader With These Proven Tactics
Leadership-development tips and strategies from your 'Franchise Bible' coach.
Fight for Your Franchise Challenge, Week 11: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe
Marketing-mastery tips and strategies from your 'Franchise Bible' coach.
Fight for Your Franchise Challenge, Week 10: Technology Tools That Make Your Company More Profitable and Easier to Run
Business-tech tips from your 'Franchise Bible' coach.
Fight for Your Franchise Challenge, Week 9: Money-Saving Efficiency Strategies
Operational strategy tips from your 'Franchise Bible' coach.
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