Marketing

5 Must-Know Social Media Trends for Franchises in 2022

Franchises should aim to capitalize on these five trends.

Jeff Cheatham

Effective Referral Tactics That'll Attract New Franchisees

Franchisors should implement these strategies to close new deals.

Jeff Cheatham

How to Use the Power of Purpose to Market Your Franchise

You need to tell your story and let people know what sets your franchise concept apart.

5 Ways Brands Can Get the Most out of a Franchise Trade Show

Put your best foot forward in the sales-rich environment.

Jeff Cheatham

Investing in Innovation: Making Your Money Pay Off for Your Business

In a world where change is the only constant, innovation is key.

Roger David

5 Mistakes Franchisees Make When Looking for Business Real Estate

Avoid these common mistakes to ensure your next real-estate decision is the right one.

Michael Ligon

5 Ways Cutting Corners Hurts Your Franchise Business

Underestimating costs is just one of the ways you create risk for your franchise.

What a Teenage TikTok Star and Burger King's Controversial Tweet Could Teach You About Marketing

The successes and failures of five major franchises offer lessons in effective (and ineffective) PR.

Adrian Falk

The Marketing Challenges of Finding New Franchises

Many young brands make the mistake of taking the approach that more is better.

Rick Grossmann

5 of the Wildest, Craziest Marketing Stunts We've Seen from Taco Bell

Innovation and creativity are embedded in Taco Bell's DNA.

Kenny Au

How Taco Bell Is Becoming the World's Most Innovative Franchise

Let's take a glimpse at how the fast-food giant has maintained its globally iconic position.

Lisa Fei

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